Branding Campaign​

This article also originally appears on expressinformer.com

Companies throw money at their public branding strategies every year. In the internet age where one Twitter comment or one Google review can tank an entire project it is imperative that a business puts its best foot forward. In comparison nowhere near as much time and energy is spent on good internal branding. Your employees are your connection to your customers, and if they aren’t tuned into the external branding then the chain is broken, and you have a disconnect in your business.

 

Communicate Your Vision To Everyone

 

You yourself should have a clear view in your mind of where your company is and where you want it to be as it grows. A few higher up associates might also know too, but this should be passed down to every last employee, to create consistency right the way through the company. Your employees will appreciate being brought in, and with everyone knowing the direction they’re pulling in you’ll have a stronger company identity, and staff who have enthusiasm for something that’s more than a job. Use external branding to inform your internal strategy. Convey the same message to your employees that you do to your consumers.

 

Have A Plan To Prevent Loss Of Focus

 

You’ve provided your initial pitch, the team is on board, everything is running smoothly. Don’t be fooled into thinking your work is done. You have to keep your eye on the morale of the workforce. There will come a point where they grow lethargic and out of touch with the original message you put forward unless you remind them regularly of what the mission statement is. Praise should be regularly doled out and in-house competitions are a great way of keeping people engaged. Incentivize areas of improvement and keep teaching your staff exactly why you are asking certain things from them.

 

Use Wholesale Bags To Help With Team Bonding

 

With the team all on the same page and your business being built on a foundation of a strong identity and goal there’s no better way to create a close-knit family atmosphere like team bonding experiences. Using a wholesaler to find some cost-effective rewards for your team. To look for a wholesaler, you can visit some wholesale backpacks sites to see more. Wholesale bags are a perfect workplace gift for a team that creates a sense of equality from the top of the company to the bottom. Throw in some socks or other humorous extra for an extra laugh. It’s the little things like this that help to keep the team engaged and involved. A strong internal team dynamic also translates well through social media to your external message.

 

Employees are essential and no business can survive without a dedicated staff. You should put as much attention into your internal brand as you do your external, and link the two together for a seamless connection right through the business. Having that throughline leads to higher retention rates, higher levels of customer service and most importantly, a happy and dedicated staff willing to help your business get where it needs to be.